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Carlos Santana –

Long before anyone heard of the concept, "World Music," Carlos Santana was playing it. At a time when the world of traditional, guitar-based rock 'n roll was emerging from the "British Invasion" and reaching new levels of popularity in the English and U.S. markets, Santana infused it with a fresh energy and profound emotional depth that stirred the hearts and souls of millions of new fans around the entire globe. Skillfully blending elements of 12-bar blues, fiery rock riffs and sensuous Afro-Cuban rhythms, and featuring his passionate, instantly recognizable guitar style, Carlos Santana created a unique, magical sound. It is a sound that remains - like the long, sustained notes that mark his distinctive guitar solos - as powerful, as moving and as meaningful as ever, nearly 30 years after Carlos first shared it with the world. And, it is a sound that earned Carlos and the other original members of The Santana Band their rightful place among the legends of contemporary music with their 1998 induction into the Rock 'n Roll Hall of Fame.

This passion also has allowed him to venture into new musical and geographic territory, including scoring the feature film, La Bamba, embarking on a 1988 tour with jazz saxophonist Wayne Shorter, and participating in the 1987 "Rock n' Roll Summit," the first-ever joint U.S.-Soviet rock concert in history. And, it had been brought to bear to the benefit of numerous worthy causes, such as "Blues for Salvador," San Francisco Earthquake relief, Tijuana orphans and the rights of Indigenous Peoples.

In addition to earning the love and respect of millions of fans around the world, Carols' dedication to this musical vision has also brought the guitarist major critical awards. He received a Grammy for Best Rock Instrumental Performance 1988 and was the subject of a special tribute concert by N.A.R.A.S. during the Grammy Awards celebration in 1996 in conjunction with his induction into the Hollywood Rock Walk. He has received ten Bammies (including six Best Guitarist and three Musician of the Year awards) and, in 1997, was among the inaugural group, along with the late Bill Graham and Jerry Garcia, elected to the Bammy Hall of Fame. He also was voted the best pop-rock guitarist several times in the Playboy Magazine's annual readers' poll and the Santana band was the first to earn the CBS Records Crystal Globe Award for selling 10 million albums or more. In 1996, Carlos received the Billboard Century Award, billboard Magazine's highest honor for creative achievement, and he was named the Latino Music Legend of the Year by the Chicano Music Awards in 1997. And, in addition to his musical awards, Carlos has received numerous civic and humanitarian commendations as well, including 1997 Arthur M. Sohcot Award for Public Service and Excellence in Performance, and the 1997 Golden Eagle Legend in Music Award from Nosotros, among others.
 
Today, with over 30 million albums sold and performances before an estimated 20 million people, Rock 'n Roll Hall of Famer Carlos Santana had become a global icon. And, through his annual tours, he continues to deliver his special kind of music to fans all around the world. It is music that defies all geographic and cultural boundaries, music that transcends language barriers, music that touches each listener directly in the heart and stirs the soul. For Carlos Santana, it is a constant celebration of the human spirit and universal brotherhood shared by all.John Entwhistle

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